BIG IDEA STRATEGIST WHO LOVES THE DAY-TO-DAY GRIND OF GETTING IT DONE
I’ve always been fascinated with stories about brilliant people who come together to do something profound and long-lasting. This fascination, an obsession really, has driven my quest to find the perfect place to tell stories that move people to take action.
For most of my career, I’ve been a rebel, the geek advocating for less marketing-speak and more raw human-centered interactions that make people stop and take notice. I believe stories are the most powerful but most underutilized human-technology available to organizations. Wherever I’ve been I’ve urged stakeholders to take a chance and tell a story.
But...storytelling isn’t enough. Over the last 23-years, I’ve watched brilliant ideas fail due to poor execution. This is why I am equally obsessed with getting sh*t done. Details, timelines, budgets, briefs, contingency-planning, constructive conflict, and thick-skins are the ingredients of world-class execution. Everyone that has worked with me, will point to my comprehensive execution ability. Great stories deserve no less.
When we meet, you will notice that I like to listen. I’ll ask about your product, your team, and your processes. I’m looking for problems to solve and stories to tell. Let’s get started.DOWNLOAD RESUME
BS Political Science, 1995
Integrated Marketing Manager - Detroit Metro Convention and Visitors Bureau 2017-Present
Founder - Pushing Social 2012-2017
VP Marketing/Strategy - Fluency Media 2007-2012
VP Management Supervisor - Campbell-Ewald 2006-2007
Account Supervisor - Y&R Wunderman 2003-2006
Content Development (Text, Video, Photo)
Audience Identification & Targeting
Cross-department Message Integration
Talent Sourcing and Project Management
Campaign ROI Analysis and Optimization
Identifying and holding conversations with a brand's ideal audience on their platform of choice.
Channel Strategy & Integration
Social Ad Planning & Buying
Community Development & Moderation
Building the infrastructure for supporting multi-platform content strategy deployments at scale.