GigHub: Creating Quality Content at Scale

Challenge

The Detroit Metro Convention and Visitors Bureau needed to dramatically enhance its visibility with in-market travelers.  While they had always created quality blog content, they needed a way to scale production to meet their audience’s demand for relevant and timely information. The DMCVB’s major constraint was access to talented local writing talent.

Solution

Stan Smith created GigHub, a Ruby on Rails web that made it easy to register writers, post new writing assignments, review drafts, and monitor performance. The new platform allowed the DMCVB to grow its talent pool from five to over 111 writers.  GigHub’s internal messaging and article draft review features enabled the content production team to monitor the progress of multiple projects at once while easily reviewing key performance metrics and rewarding projects based on performance.

Launched

July 2017

View

Focus

Content Marketing

© 2020 Stanford Smith